An experimental brand for the global startup platform, Coca-Cola Founders.



Coca-Cola Founders is a collaborative platform that helps startups launch and quickly grow. With the support of Coca-Cola’s global resources and reach, startups have the potential for greater impact. Our team partnered with David Butler, former VP of Innovation at Coca-Cola, to build a brand identity, website, and animated video to promote the platform.



To reflect the experimental nature of startups, the visual design was intentionally limited and mixed with hand-drawn elements. All handwriting is my own. The color was inspired by early Coca-Cola delivery trucks (often painted yellow) which helped grow the company using a startup model.
My role was design lead. I worked closely with designer Michael DiCristina to create the concept and refine the brand identity. In collaboration with our digital team, I art directed a visual approach for the video and website.
My role was design lead. I worked closely with designer Michael DiCristina to create the concept and refine the brand identity. In collaboration with our digital team, I art directed a visual approach for the video and website.
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Design Lead
Brand Identity
2014
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Creative Director
Wade Thompson
Designers
Michael DiCristina
Video/Digital Design
David Naugle
Larry Luk
Design Lead
Brand Identity
2014
—
Creative Director
Wade Thompson
Designers
Michael DiCristina
Video/Digital Design
David Naugle
Larry Luk