An experimental brand for the global startup platform, Coca-Cola Founders.

Coca-Cola Founders is a collaborative platform that helps startups launch and quickly grow. With the support of Coca-Cola’s global resources and reach, startups have the potential for greater impact. Our team partnered with David Butler, former VP of Innovation at Coca-Cola, to build a brand identity, website, and animated video to promote the platform. 

To reflect the experimental nature of startups, the visual design was intentionally limited and mixed with hand-drawn elements. All handwriting is my own. The color was inspired by early Coca-Cola delivery trucks (often painted yellow) which helped grow the company using a startup model.

My role was design lead. I worked closely with designer Michael DiCristina to create the concept and refine the brand identity. In collaboration with our digital team, I art directed a visual approach for the video and website.