Jane St Vodka Soda is a product brand for toasting any occasion with natural ease.  

I helped define the brand vision, develop the product name, and led the design of Jane St’s visual identity and packaging. The spirit of brand is bright and simple, just as the pre-mixed beverage makes it easy to pop open a bottle and celebrate—no bartender needed.


“Jane Street” struck the right balance of an easygoing name and quaint, happening place. To ensure the product stands out on shelf, the design contrasts vibrant color with bold type. 

As design lead, I created the logo and art directed the brand identity and packaging design. I also led client meetings and worked closely with a junior designer to research, craft the vision of the brand, and develop concepts for the product name.

Design Lead
    Brand Identity &
    Packaging
    2014 


Creative Director

    Wade Thompson
Designers
    Brittany Blankenship


© Elise Mattingly