A dynamic identity for Radical Innovation, an awards event that supports radical ideas in hospitality design.

A platform for architects and designers, Radical Innovation is an awards event hosted by The John Hardy Group. Each year, three finalists present their concepts to a live audience and panel of industry experts. The winner receives a stipend to bring their concept to life.

In its tenth year, Radical Innovation was in need of a new look that reflected the conceptual thinking it supports. 


I designed the logo and identity system and art directed the website as well as the print and digital materials for the event. Our team intentionally created a modular identity that plays with forms coming together to create something new. From a functional perspective, the brand needed to be able to animate and perform dynamically across different types of media.

Associate Creative Director 
    Brand Identity &
    Event Design

    Michael DiCristina
    Ryan Nix Glenn
    Graham Robson    

© Elise Mattingly