Revitalizing the heart of Atlanta.

Midtown Alliance needed a new identity to showcase Midtown Atlanta as an exceptional place to live, work, and visit. The rebrand created a cohesive system that highlighted the neighborhood’s growth, vibrant public spaces, and its balance of urban development with community-focused projects. Since then, Midtown Alliance has raised significant funds for development and revitalization.

In 2016, Midtown was named one of the "Great Places in America" by the American Planning Association. The brand’s success resulted in a long term partnership with Midtown Alliance. For five years, I led the creative direction of their street banner campaigns, promotional materials, and annual meeting events.