Revitalizing the heart
of Atlanta.

Atlanta’s Midtown Alliance needed a new identity to celebrate Midtown Atlanta as a great place to live, work, and visit. The goal of the rebrand was to develop a cohesive system that reflects the vibrancy of the neighborhood and connects all of Midtown Alliance’s initiatives—from public safety to landscaping, sustainability to transportation programs.

The rebrand brought attention to Midtown Alliance and helped them gain more funding for their capital projects. In 2016, the American Planning Association awarded Midtown Atlanta as a Great Neighborhood.

The brand’s success resulted in a long term partnership with the client. For five years, I led the design and headline copywriting of numerous outdoor banner campaigns, promotional materials, brochures, and annual meeting events.