Keeping dance studios on point.

Akada is a software platform that provides technology solutions to dance studios. The product helps studio owners run their business more smoothly—from managing employees, to class registration, to parent engagement. Our team sharpened Akada’s brand positioning and created a new identity that provides a helping hand to their customers. 

I oversaw the creative direction of the project, guiding a senior designer who developed the brand concept, logo, illustrations, and tone of voice.