Celebrating 700,000+
employees.

Coca-Cola Ambassador is a global initiative to promote the core Coke brand and its most passionate advocates—employees. The system was designed to be simple and easy to launch, ensuring every Coca-Cola office and bottling plant could participate, regardless of location.

Ambassador became the company’s first program to be launched in 200 countries and by more than 50 bottling partners. To help it scale globally, the identity was translated into over 30 languages. Photos and quotes from Coca-Cola associates from around the world made employees the face and voice of the campaign.

I led the design of the brand identity, messaging platform, and activation materials. I art directed a team of designers and worked with a project manager to support client relationships and coordinate multiple work streams. This was a highly collaborative 3-year project with a core Coca-Cola team, strategy and implementation partners, print and production facilities, and translation services.