Evoking nature’s
untamable spirit.

Wyld is a collection of organic essentials for body, skin, and home. Made in Sweden, the ingredients are foraged and handcrafted by founder Bethany Aponte. Wyld is also a mindset. The concept embodies staying close to nature through a more intentional way of living—by slowing down, being outside, embracing the seasons, and using thoughtfully sourced, sustainable products.

I worked with Bethany to develop the initial brand identity and packaging system. The logotype is based on a hand carved 16th-century alphabet. I gathered plants and scanned them to achieve unexpected reflections. Together, the type and visuals evoke the experimental, regenerative, and ‘wild’ aspects of nature.