Honoring big ideas in hospitality.

A platform for architects and designers, Radical Innovation is an awards event hosted by The John Hardy Group. Each year, three finalists present their concepts to a live audience and panel of industry experts. The winner receives a stipend to bring their concept to life. In its tenth year, the event was in need of a new look that reflected the conceptual thinking it supports.

I designed the logo and identity system and art directed the website, print, and digital materials. The identity is modular and dynamic, a play on new ideas taking shape.